In the article, author studies stylistic means for expressing transhumanism in William Gibson’s debut cyberpunk “Sprawl” trilogy, which touches particular on social, moral and ethical problems of high technologies. The purpose article is to study those conceptual metaphors trilogy that figuratively actualize TRANSHUMANISM concept. To achieve this goal, examines fantastic world formed by them, t...

An open challenge for interaction designers is to find ways of designing software solutions capable of enhancing the ability of users with differing levels of knowledge and capabilities to perform tasks that normally require specialised domain expertise. This challenge is particularly demanding in areas such as music analysis, where complex, abstract, domain-specific concepts and notations occu...

Traditional metaphor regards as a rhetorical device, and believes that is merely an embellishment or decoration in the form of language, its main metaphorical function to beautify enhance effect language expression. Conceptual Metaphor Theory, put forward by famous linguist Lakoff 1980, enables study realize cognitive turn. In recent years, conceptual has not only been applied analysis word mea...

The aim of the study is to reveal perceptions students who receive associate degree in Tourism and Hotel Management about concept vacation. Metaphor analysis was used each student allowed produce more than one metaphor for vacation concept”. data were obtained from 140 studying Department at Balikesir University Vocational School Sindirgi spring semester 2019-2020 academic year. In study, quali...

Whereas in the late 90s universal character of many embodied conceptual metaphors was overemphasised, last years some authors have claimed that culture plays a crucial role motivation all kinds metaphors, including those grounded on bodily experiences. In order to shed light this issue, we carry out contrastive analysis with basic tastes as source domain Spanish and English. To end, employ mixe...

An open challenge for interaction designers is to find ways of designing software solutions capable of enhancing the ability of users with differing levels of knowledge and capabilities to perform tasks that normally require specialised domain expertise. This challenge is particularly demanding in areas such as music analysis, where complex, abstract, domain-specific concepts and notations occu...

According to Gibbs (2006) “there is still insufficient attention paid to the exact ways that cultural beliefs shape both people’s understandings of their embodied experiences and the conceptual metaphors which arise from these experiences.” For example, the conceptual metaphor EMOTIONS ARE FLUIDS WITHIN THE BODY seems to underlie a wide variety of metaphorical expressions used by speakers from ...

Within the theoretical and methodological framework based on the conceptual metaphor theory, the discourse-historical approach, and corpus linguistics, this article examines the various representations of Taiwan indigenous people’s name rectification movement in three major broadsheet newspapers, the United Daily News, the Liberty Times, and the Apple Daily in Taiwan. Using two-tier analysis, w...

This paper surveys some of the important trends of the research on metaphor comprehension in the cognitive science area. We examine the semantic theories of the metaphor, some pros and (mostly) cons of the very challenged error-recovery model of metaphor comprehension. We present Lakoo's view that metaphors are conceptual rather than linguistic phenomena; we discuss how theories of other tropes...

1. Introduction The framework sometimes referred to as 'conceptual metaphor theory', with its origins in Lakoff & Johnson (1980), is one of the central areas of research in the more general field of cognitive linguistics. Within this field, the notions of 'source domains' and 'target domains', 'invariance', 'mappings', and so forth have become a common, though not universal, vocabulary for disc...