This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical under...

Consumer trust of Internet vendors is a major factor influencing the success of e-commerce. To enhance consumer trust, many e-retailers are experimenting with various trust-building strategies, including participation in third-party assurance programs. This study presents a model describing the relationship between trust and online purchasing, as well as related relationships with antecedents t...

INTRODUCTION ................................................. 1117 I. THE LAW OF TRADE-DRESS PROTECTION .................. 1121 A. Purposes of Trade-Dress Law ....................... 1121 1. Protection of Firms from Misassociation ............. 1124 2. Prevention of Goodwill Misappropriation ............ 1125 3. Facilitation of Meaningful Consumer Participation in the M arket ....................