The emergence of online communities has enabled firms to monitor consumer-generated online word-of-mouth (WOM) in realtime by mining publicly available information from the Internet. A prerequisite for harnessing this new ability is the development of appropriate WOM metrics and the identification of relationships between such metrics and consumer behavior. Along these lines this paper introduc...

The construction industry significantly contributes to global greenhouse gas emissions and consumption of raw materials, is thus under intense pressure become more sustainable. Despite the ever-increasing availability sustainable solutions, they do not seem be widely adopted. As key decision makers in early planning stage a project, end consumers strongly impact development. However, their know...

In forecasting demand for expensive consumer goods, direct questioning of potential consumers about their future purchasing plans has had considerable predictive success [1, 2, 4]. Any attempt to apply such "intention to purchase" methods to forecast demand for proposed products or services must determine some way to convey product information to the potential consumer [3]. Indeed, all the pros...

INTRODUCTION Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching rates) on smoking cessation (discontinued cigarette purchases for 1 year) among smokers in a consu...

This paper uses Nielsen Homescan data at the Universal Product Code-transaction level to identify how cigarette taxes are passed through to consumer prices in order to determine how the supply and demand-side split the excess burden of taxation. We find that these excise taxes are less than fully passed through to consumer prices. Using information on consumer location and the location of purch...

It is the Internet world with vasty purchasing data sea online that makes research model of e-consumers’ purchasing behavior very different from traditional ones. Firstly this paper proposes three kinds of research models of consumers’ purchasing behavior, and then pointed out that data-driving model is the best one to analyze e-consumers’ purchasing behavior on the Internet. Secondly, it adopt...

one common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. the key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. so aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. this research was survey- descriptive....

this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

The Web has provided an excellent platform for business to consumer (B2C) electronic commerce. B2C electronic commerce offers convenience, choice, lower cost and customization to consumers. The electronic shopping platform allows consumers to make intelligent comparison and purchasing decision on consumer products. In addition to comparing product specifications as described on electronic catal...

Over the last few years, the global market of organic vegetables has grown. This is due to increased consumer concern regarding environmental and health issues, especially for food products. This study aims to examine factors that influence consumer behavior in purchasing organic vegetables. In this study, data were obtained from household surveys conducted in the Jabodetabek region (Greater Ja...