Since its creation, considerable effort has been given to improving the utility of consumer functional response. To date, majority efforts have focused on mathematical formulation in order include additional ecological processes and constraints, or statistical analysis response enhance rigor more accurately match experimental designs used measure In contrast, relatively little attention interpr...

The decision-making process involved in food selection and consumption behaviors is confounded by mental integration of information, experiences, emotions associated with the product (stimulus). complex fleeting but temporal nature product-generated (PG) or product-associated (PA) makes affectual experiences difficult to measure interpret. This project aims characterize relationship between PA,...

Purpose Two studies investigate how different structural properties of images – symmetry (vertical and horizontal) image contrast affect social media marketing outcomes consumer liking engagement. Design/methodology/approach In Study 1’s experiment, 361 participants responded to that varied in vertical or horizontal level contrast. 2 analyzes field data on 610 Instagram posts. Findings 1 demons...

What happens when brands engage in activism and involve themselves the socio-political lives of their consumers? The rise social issues political messages brand design is an emerging topic for Design discipline. Designers are asked to communicate more complex ideologies products advertising campaigns. Designing-in values, individuality stance becoming commonplace though impact such efforts on c...

This study analyzes 39 Atlantic and seven Pacific benthic δC records to characterize obliquity and precession responses in Atlantic overturning since 3 Ma. Regional benthic δC stacks are also analyzed. A major transition in orbital responses is observed at 1.5–1.6 Ma coincident with the first glacial shoaling of Northern Component Water. Since ∼1.5 Ma, the phases of Atlantic benthic δC records ...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...