With the deepening application of Internet technology, social network emotional marketing has become a new way sustainability marketing. However, most existing research belongs to field qualitative research, and there is lack data analysis empirical between consumers’ purchase behavior. In this paper, firstly influencing factors behavior are extracted from massive set, Delphi method adopted int...

We exploit some specific features of a peculiar online selling mechanism, the so-called price reveal auctions, to empirically investigate how consumers’ behaviour changes in response an item’s ‘social attributes.’ document significant effect brand and portability influencing willingness pay. show that, although both characteristics have explanatory power when considered isolation, it is their i...