Despite widespread use, there is a void in our understanding of why, when, and how customers use service guarantees to evaluate service firms. Most previous research has focused on the effects of service guarantees prior to purchase, ignoring their beneficial effects on customer evaluations after the service has been experienced. This paper develops three conceptual frameworks that elaborate th...

In global manufacturing a paradigm shift from “make-to-stock” to “make-to-order” can be observed. This shift calls for new logistics strategies. Logistics should not focus exclusively on the efficiency of the distribution system. Beyond, it is important to integrate the order process into the logistics strategy. Our vision in writing this paper is an integrated fulfilment process from customer ...

Many firms increasingly offer community venues to their customers to facilitate social interactions amongst them. Prior studies have shown that community participants have high engagement and loyalty toward the firm, and provide useful feedback and referrals. However, it is not clear whether community participants are the firm’s fans to begin with and self-select themselves into the community, ...

Interest in digital tools has grown as people seek to support distance and hybrid working learning. In a situation where the range of is growing services are being sought outside organisation, there risk fragmentation, reduced security protection, increased costs, "digital anxiety" lack for users. The presentation will showcase onion models customers’ needs management process built Tampere Univ...

Background and Objectives: The increasing pressure on health systems to improve quality of health care, require them to develop novel conceptual framework and indices aimed at evaluating decision variables in the contemporary complex community. Customer Quality is a newly introduced concept addressing capability of patients in contribution to healthcare process and cooperation with healthcare p...

One-to-one marketing, also known as relationship marketing, promises to increase the value of your customer base by establishing a learning relationship with each customer. The customer tells you of some need, and you customize your product or service to meet it. Every interaction and modification improves your ability to fit your product to the particular customer. Eventually, even if a compet...

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the...

Model In our model, we usually consider two communicating parties, a customer and a vendor. As a convention throughout this work, we will speak of the former in the female and of the latter in the male form. We assume that the customer is always trying to disclose as little information as possible or if certain information is required, she will at least try to distribute her data among non-coop...