Channel management is one CRM systems component much influenced by the behaviour of customers in relation to the implementation and use of channel management CRM component. The consumers’ behaviours, preferences, perceptions and expectations are crucial for the implementation and use of channel management. Customers’ contact with the organization’s multi-channels can occur at several touch poin...

This paper addresses two important fundamental areas in product family formulation that have recently begun to receive great attention. First is the incorporation of market demand that we address through a data mining approach where realistic customer preference data are translated into performance design targets. Second is product architecture reconfiguration that we model as a dynamic design ...

I have numerous customer cards. I don't use them to identify myself as a private person but rather to build and maintain a profile. I earn (too many) frequent-flyer miles, I get a (very small) discount when I shop for groceries, and so on. Companies add a financial advantage to the convenience, and I choose to take advantage of it. But if I drop by my local shop to buy contraceptives, I refrain...

This position paper discusses the customer-oriented combination of mobility services offered by multimodal mobility platforms. We present a process-oriented approach on the selection and provision of complex mobility services and give an overview of state-of-theart mobility platforms in German-speaking areas. We exemplify the limitations of current mobility platforms with regard to customerorie...

Channel management is one CRM systems component much influenced by the behaviour of customers in relation to its implementation and use. The consumers’ behaviours, preferences, perceptions and expectations are crucial for the implementation and use of channel management. Customers’ contact with the organization’s multi-channels can occur at several touch points throughout the customer lifecycle...

We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the state-week level over an election period. We include various types of the most frequently utilized marketing instruments: two forms of ...

In many interactive decision making scenarios there is often no solution that satisfies all of the user’s preferences. The decision process can be helped by providing explanations. Relaxations show sets of consistent preferences and, thus, indicate which preferences can be enforced, while exclusion sets show which preferences can be relaxed to obtain a solution. We propose a new approach to exp...

We study a model in which voters choose between two candidates on the basis of both ideology and competence. While the ideology of the candidates is commonly known, voters are imperfectly informed about competence. Voter preferences, however, are such that it is a dominant strategy to vote according to ideology alone. When voting is compulsory, the candidate of the majority ideology prevails an...

We prove that a universal preference type space exists under much more general conditions than those postulated by Epstein and Wang (1996). To wit, it is enough that preferences can be encoded by a countable collection of continuous functionals, while the preferences themselves need not necessarily be continuous or regular, like, e.g., in the case of lexicographic preferences. The proof relies ...