Abstract. Shopping online provides many conveniences for consumers and potential customers. The rapid development of stores results in a wide variety products being sold online, ranging from electronic devices, food, books even to beauty products. One the brands that are is Something brand, local brand which relatively new because it was founded 2019. sells various skincare makeup. This researc...

T o those who are unfamiliar with the method, eXtreme Programming might conjure up visions of programmers madly hacking away without concern for analysis, architecture, design, or consequences. Indeed, people have frequently made such accusations. Yet such claims are not only baseless, they are dia-metrically opposed to what XP is all about. XP is the brainchild of Kent Beck, and he describes i...

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the...

today, electronic banking has essential role in banking industry. challenges facing banking industry led to banks make to use electronic banking and delivery services and products throughout electronic banking. moreover, they are trying to understand their customers' needs and everyday increase service quality throughout electronic banking. this research tries to investigate effect of cust...

customer activity has received more attention due to the increase of social network applications. moreover, customer activity could be an answer to the research debate about the significant relationship between retention rate and lifetime profitability of customers. several researchers believe that an increase in the retention rate of customers may enhance their customer lifetime value (clv), o...