To understand customers’ characteristics and their desire is critical for modern CRM (customer relationship management). The easiest way for a company to achieve this goal is to target their customers and then to serve them through providing a variety of personalized and satisfactory goods or service. In order to put the right products or services and allocate resources to specific targeted gro...

Turkey has started to distribute Global Services of Mobile (GSM) 900 licences in 1998. Turkcell and Telsim have been the first players in the GSM market and they bought licenses respectively. In 2000, GSM 1800 licenses were bought by ARIA and AYCELL respectively. After then, GSM market has saturated and customers started to switch to other operators to obtain cheap services, number mobility bet...

Given the vast amount of data generated by customers’ online and offline purchases, many organizations today are turning to data analytics to help design their direct marketing campaigns and introduce personalized promotions for customers. Data analytics allows companies to implement more effective market segmentation strategies, customize promotional offers, allocate marketing resources effici...

Communication services are currently confronted with large changes due to the price erosion of services and entering new service providers. The gap is filled with different services that are hoped to be successful in the near future. The problem, however, is that firms do not necessarily know what their customers value. One solution to the problem is building a customer value model. This paper ...

Due to an ever increasing complexity, modern supply chains have to make use of Decision Support Systems to focus on the one hand on cost savings and on the other hand on a high customer orientation. This is especially difficult due to different service and costs expectations that have to be taken into account jointly to fulfill the customer expectations more precisely. While the need for a diff...

Data mining is a well-known technique, which can be used to extract hidden information about customers’ behaviors. It is used to improve the customer relationship management processes by various Organizations. Previous researches in constraint based pattern mining emphasis only on the concept of frequency.But the changes in the environment may occur frequently, so the frequently occuring patter...

The process of extracting knowledge from data involves the discovery of patterns of interest which may be implicit, for instance, in speciÞc clusters of data points. In the context of Internet retailing, Þnding clusters of typical consumer types is among the most important uses of data mining techniques. Cluster-based market segmentation models, grounded on surveys of customer opinion, can give...

Today ,Banks to survive and grow it becomes critical to manage customers, build and maintain a healthy relationship with customers. Data Mining in Banks can play a significant role for customer relationship Management. The areas in which Data mining Tools can be used in the banking industry are customer segmentation, Banking profitability, credit scoring and approval, Predicting payment from Cu...

Supported by technologies of Customer Satisfaction, Information Technology, and Data Mining, etc., CRM aims to enhance the effectiveness and performance of the businesses by improving the customer satisfaction and loyalty. CRM is now becoming a popular management methodology in manufacturing, sales, marketing, and finance. In China, there are a lot of small and medium businesses. For these busi...

The Internet has emerged as a low cost, low latency and high bandwidth customer communication channel. Its interactive nature provides an organization the ability to enter into a close, personalized dialog with individual customers. The simultaneous maturation of data management technologies like data warehousing, and data mining, have created the ideal environment for making customer relations...