MIS researchers have developed a number of models for studying the software utilization choices of end users, including the Task-Technology Fit Model and the Technology Acceptance Model. We are exploring the similarities and differences among these models with a goal of developing combined models with more explanatory power. This paper proposes a model that extends the task-technology fit model...

Under the Thai Family Matters program initiative, this study investigates an association between neighborhood characteristics and problematic behaviors including alcohol and drug use, and sexual and delinquent behaviors among Thai adolescents. Data were derived from 420 families whose children aged 13-14 were selected from 30,471 households enumerated and listed from 245 blocks in seven distric...

Content delivery is a growing enterprise in the Internet. Critical to the management of content delivery systems is understanding customer behavior, its impact on the consumption of system resources and how together, these affect revenue. We believe that price dictates overall customer behavior and that understanding the relationship between price and customer behavior is the key to effective s...

Capacity planning is a critical task in network management. It identifies how much capacity is needed to match future traffic demand. It directly affects customer satisfaction and revenues. In this work we present a network usage analysis tool called Dynamic Netvalue Analyzer (DNA), which helps alleviate a big problem that network engineers and marketing executives face– making optimal resource...

Günümüzde, müşteriler yalnızca satın alım aşamasındaki aktörler değil, sonrasında gerçekleştirdikleri farklılaşan davranışlarla işletme faaliyetlerinde aktif rol oynayan taraflardır. Müşteri vatandaşlık davranışı, bireylerin faaliyetlerini şekillendirmedeki gücünü ve bu bakımdan nasıl oynadıklarını gösteren bir davranış olarak öne çıkmaktadır. Bu çalışmada, üzerine kapsamlı literatür incelemesi...

With competitive pressure growing in online markets, many Internet stores provide various customer aid functions such as personalized pages to help customers shop more effectively and efficiently. Evaluating such customer aid functions is usually costly because it requires full or partly-working systems and many human testers. In order to address this problem, this research presents a novel app...

RFM stands for Recency, Frequency and Monetary value. RFM analysis is a marketing technique used for analyzing customer behavior such as how recently a customer has purchased (recency), how often the customer purchases (frequency), and how much the customer spends (monetary). It is a useful method to improve customer segmentation by dividing customers into various groups for future personalizat...

The IS continuance model has been extensively applied in past studies for investigating continued information system (IS) usage behavior. The current study attempts to extend the post-adoption beliefs in the IS continuance model based on effort-accuracy model, by extending the application of IS continuance model beyond an instrumental focus. The extended IS continuance model, incorporating the ...