UKM Tunas Harapan produces woven strapping products such as shopping baskets, along-along, mats, and pots with distribution areas Riau, North Sumatra, West Jambi, Aceh. find it difficult to plan the amount of production control sales so that they often overproduce, which causes profits be not maximized. The research objectives are calculating optimal allocation each area, making an budget plan,...

Budgeting planning plays an important role in coordinating activities in organizations. An accurate sales volume forecasting is the key to the entire budgeting process. All of the other parts of the master budget are dependent on the sales volume forecasting in some way. If the sales volume forecasting is sloppily done, then the rest of the budgeting process is largely a waste of time. Therefor...

But this is only one of the characteristic problems business managers face in dealing with production planning, scheduling, keeping inventories in hand, and expediting. Other questions just as perplexing and baffling when managers approach them on the basis of intuition and pencil work alone-are: How often should we reorder, or how should we adjust production, when sales are uncertain? What cap...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

This paper reports on a real-world application addressing the coordination between cross functionality of marketing and production. We focus on the critical issues of this interface, namely: capacity planning and long-range to medium range sales forecasting, production shortterm scheduling and short-range sales forecasting. We present a case study concerning the development of a decision suppor...

A common event in the consumer packaged goods industry is the negotiation between a manufacturer and a retailer of the sales promotion calendar. Determining the promotion calendar involves a large number of decisions regarding levels of temporary price reductions, feature ads, and in-store displays, each executed at the level of individual retail accounts and brand SKUs over several months or a...

in this paper, the distribution network for multi-level supply chain has been studied. products produced in factories are sent to customers through warehouses and distribution centers based on specific demands. warehouses as holding inventory facilities are located close to factories and the distribution centers are placed in the most accessible locations for services near customers. each item ...

This single case study explores the iPad’s value as sales force presentation tool in the Prestige Fragrances division at the consumer goods company Procter & Gamble. Quantitative data report a sales increase with three percentage points as a result of utilizing the device and qualitative findings reveal three key value constructs that together augments the sales presentation and drives its effe...

Given a random sample of sales transaction records (i.e., scanner panels) for a particular period (such as a week, month, quarter, etc.), we analyze the scanner panels to determine approximations for the penetration and purchase frequency distribution of frequently purchased items and itemsets. If the purchase frequency distribution for an item or itemset in the current period can be modeled by...