The purpose of this study was to determine whether there an effect the dual-coding method on college students' long-term memory. This research is a type quantitative using posttest-only control group design experimental methods and independent sample t-test analysis techniques. participants used in were 32 students (16 entered 16 group). LTM measured by displaying concrete word display. will be...

Perception of products has becoming one the most important factors influencing consumers’ purchase intention in context online shopping. Thus, enriching and studying review presentation formats have been significant things for practitioners researchers. This study employed dual coding theory telepresence to investigate effects (text-based reviews, image-based reviews video-based reviews) on int...