Abstract This paper investigates the incentives of a credit rating agency (CRA) to generate accurate ratings under an advertisement-based business model. To this end, we study two-period endogenous reputation model in which CRA can increase precision its by exerting effort. The receives revenue not from fees, as is standard literature, but through online advertising. We show that provides suffi...

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In complex acoustic choruses, competitive call timing interactions are often important in female mate choice. In the treefrog Dendropsophus ebraccatus, neighboring males’ advertisement calls tend to overlap and females prefer lagging calls. Males that produce leading advertisement calls are thus at a disadvantage relative to lagging males. In this study, I propose a novel strategy by which lead...

With the rapid development of the Internet, Web marketing has become more and more popular among businesses. However, excessive advertisement information is not only a burden to consumers but also a waste of marketing efforts. In this study, a personalized Web advertisement selection and recommendation system is proposed through a membership-based advertisement marketing website whose advertise...

We extend the classical dynamic advertising model of M. Nerlove and J. Arrow [11] adding a spatial dimension. We consider the general mixed problem of maximizing a utility function of product image at a fixed time and minimizing the corresponding cumulative cost of advertising. After an abstract treatment allowing for general utility and cost functions, as well as state and control constraints,...

Internet advertising revenue has surpassed broadcast revenue (including cable televisions) very recently due to the rapid growth of e-commerce and information technology. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although ...