Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a conservative ideology, as measured by voting behavior and religiosity, are manifested in consumers' routine, seemingly inconsequential product choices. Our analysis of market s...

We develop a dynamic, 2-party citizen-candidate model in which candidates are distinguished by both their ideology and their valence. We provide sufficient conditions under which (i) the median voter is decisive and (ii) there exists a unique symmetric, stage-undominated, stationary perfect Bayesian equilibrium. In our dynamic setting, reputational concerns endogenize incentives to compromise. ...