Over the past decade, there has been an explosion of digital services on the Internet, from Google and Wikipedia to Facebook and YouTube. However, the value of these innovations is difficult to quantify, because consumers pay nothing to use them. We develop a new framework to measure the value of free services using the insight that even when people do not pay cash, they must still pay “attenti...

Studies have suggested attention-free semantic processing of natural scenes in which concurrent tasks leave category detection unimpaired (e.g., F. Li, R. VanRullen, C. Koch, & P. Perona, 2002). Could this ability reflect detection of disjunctive feature sets rather than high-level binding? Participants detected an animal target in a rapid serial visual presentation (RSVP) sequence and then rep...

The integration of visual image information provided by low and high spatial frequency channels is critical to rapid perception of natural scenes. However, little is known about the role of attention in integrating this information. In two experiments, using attention-demanding tasks, we examined the advantage of integration, i.e. the superior categorization accuracies for images, using a wide ...

Free radicals and related species have attracted a great deal of attention in recent years. They are mainly derived from oxygen (reactive oxygen species/ROS) and nitrogen (reactive nitrogen species/RNS), and are generated in our body by various endogenous systems, exposure to different physicochemical conditions or pathophysiological states. Free radicals can adversely alter lipids, proteins an...

Dual-process theories of retrieval suggest that controlled and automatic processing contribute to memory performance. Free recall tests are often considered pure measures of recollection, assessing only the controlled process. We report two experiments demonstrating that automatic processes also influence free recall. Experiment 1 used inclusion and exclusion tasks to estimate recollection and ...