Recently, Calantone, Di Benedetto, and Schmidt [2] presented an Analytic Hierarchy Process (Am) modeling approach to new product screening. The illustration of this approach is an example of a decision support model that seeks to aid managers in selecting new product ideas to pursue. In this paper we improve upon this initial AHP model using a "fuzzy" mathematical application. This use of fuzzy...

<span style="color: #000000; font-family: Tahoma, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; backgro...

<span style="color: #000000; font-family: Tahoma, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; backgro...

The supplier selection exercise is a critical factor towards the success of a company. This paper compares four different methods to support decision makers in selecting the most appropriate supplier. When using Fuzzy logic, the importance of each criterion gets influenced by the level of decomposition in the hierarchical model. Fuzzy logic does not have the capability to measure the level of c...