Mobile Telecommunication standardization in Europe builds on a history formed by European and International standardization bodies, the governments as regulators and the R&D departments of PPT-owned telecommunication operators. This paper describes the standardization approach related to the implementation of the public CPA (Content Provider Access) platform and business model for provision of ...

Purpose – To examine issues of standardization and adaptation in global marketing strategy and to explain the dynamics of standardization. Design/methodology/approach – This is a conceptual research paper that has been developed based on gaps in prior frameworks of standardization/adaptation. A three-factor model of standardization/adaptation of global marketing strategy was developed. The thre...

W research on the cost effectiveness of standardization to date has focused on the impact of different degrees of standardization, it has paid insufficient attention to the process an organization uses to formulate and implement standardized procedures. Drawing on the organizational decision-making literature and procedural fairness literature, this study identifies a number of key process feat...

Sustainability in supply chain operations fundamentally relies on environmental standards, the traditional driver of investment in pollution control and a major factor in facilities site selection. While environmental standardization has traditionally focused on activities in nations and in some multinational regions, in the future a more international perspective is needed. Environmental stand...