Loyalty and targeting are central topics in Customer Relationship Management. Yet, the information that resides in customer databases only records transactions at a single company, whereby customer loyalty is generally unavailable. In this study, we enrich the customer database with a prediction of a customer's behavioral loyalty such that it can be deployed for targeted marketing actions witho...

Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...

For many companies, a small but very loyal part oftheir overall consumer base is responsible for the majority oftheir profits, so the concept of brand loyalty is of considerableimportance. The preponderance of research on this subject hasfocused on identifying the role of marketer-controlled factorsin fostering brand loyalty. However, it is also important toconsider the ...

As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...

Recent theoretical developments in the theory of consumer and firm informedness have brought a new perspective to understanding important business problems in IS research. In this research, we adopt the theory of consumer informedness in the context of credit card loyalty programs in the retail banking industry. Leading companies in the airlines, hospitality, retail banking and other industries...

A network effect exists in many industries (e.g., newspaper publishing, media, software) in which a seller sells both a primary and a secondary product (e.g., a newspaper publisher sells newspapers to readers and advertising space to advertisers), and the value of the secondary product depends on the size of the user base of the primary product. This paper examines the competitive implications ...

The purpose of this paper is to develop detailed insight into loyalty among football fans of Hibernian FC, moving beyond typologies to a more socially grounded approach. Issues explored included patterns of consumption, distinctions between fan groups and antecedents of loyalty. The origins and development of the club are evaluated and consumer fanaticism, football fan loyalty, consumption beha...

Obligation is displayed toward rules or requirements of formalized roles stemming from membership in society, whereas loyalty is shown to persons and is founded upon communal commitment to them. Loyalties entail obligations, but the converse does not necessarily hold. While one may have obligations toward everyone, it is neither conceptually nor psychologically possible to be loyal to all perso...

Purpose – This paper aims to examine the effects of consumers’ perceptions concerning the ethics of online retailers on web site satisfaction and loyalty. Design/methodology/approach – An online survey instrument was administered to a sample of 220 students who were enrolled in various business undergraduate classes at a mid size university located in the southwestern USA. Participants complete...

BACKGROUND Previous research has addressed the relationship between customer satisfaction, perceived quality and customer loyalty intentions in consumer markets. In this study, we test and compare three theoretical models of the quality-satisfaction-loyalty relationship in the Chinese healthcare system. METHODS This research focuses on hospital patients as participants in the process of healt...