The theory of consumption values is used in this study to identify the variables that affect consumer behaviour while purchasing green products. And Impact Functional, Social and Emotional Values for Consumption on Green Purchase Behavior Among Youth Quetta city. When analyzing data from a questionnaire survey, one-way analysis variance multiple regression are used. was analyzed through SPSS. D...

The objective of this study is to find out the effect eco-literacy and biospheric values on attitudes intention purchase green products. To observe this, we developed a design that includes variables from consumer behavior literature. We collected data 447 respondent public sector banks using questionnaire survey. Finally, model including values, eco-literacy, attitude was validated with path a...

The purpose of this research is to analyze the effect green marketing tools on decision behavior buy products mediated by intention products. There are five variables in study, namely ecological brand image, labeling, advertisement, purchase and buying behavior. sample 274 consumers Body Shop. method analysis Partial Least Squares (PLS) analysis. least squares was performed using secondary data...

The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intenti...

Although the importance of green advertising has increased, there is still little research in terms attributes advertising. The purpose our study was to investigate relationship between and purchase intention when moderated by consumer innovativeness. After collecting data from consumers South Korea, we analyzed 200 usable surveys structural equation modeling. analysis revealed positive relatio...

Recently, the number of Mexicans who buy sustainable products has been increasing, which led to trade. Therefore, objective this study is determine variables have a greater effect on Mexicans’ intention green products, their ecological awareness, or moral obligation, and, in turn, degree obligation affected by awareness. A sample 690 was obtained, and PLS–SEM model applied for data analysis. Th...