Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...

This research focuses on the factors influencing online buying intention. The aim of this research is to find out perceived value and trust’s influence on online buying intention, which combined several pervious researches’ result. Perceived value is measured by perceived value and perceived product sacrifice, trust is measured by ability, benevolence and integrity. Based on survey to 238 colle...

The development of the digital technology era greatly affects daily life to be easier. E-Commerce is one technologies that are in great demand this era. In addition, Covid-19 pandemic has caused people use online media electronic every day. This phenomenon can lead emergence impulsive consumer behavior, especially when offers promotions give benefits consumers. study aims determine how much sal...

From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing impulse buying decision live streaming e-commerce consumers in China. This used a quantitative design by developing questionnaires to collect data through convenience sampling approach from 477 Chinese users who has shopping expe...