The technology development change the traditional become digital. In this digital era, communication take place not only sit side by side, but presence of smartphone make distance meaningless. from into shift great value in Indonesia , politeness, especially for millenial generation STIE Bina Karya. This study is going to see with their lecturers through WA tool. data were taken documentation a...

This study expands our comprehension of museum visitor impact within a system quality, information and augmented reality (AR) media content quality on mobile applications. Museums meet new defiance escalating expectancies their visitors. As result the universal phone tool, AR has arisen as latest technology offered to increase its These are fostered by improvement modern technologies like app. ...

Purpose This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions heritage tourists through mediating role satisfaction. Design/methodology/approach Empirical data were collected from city Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) applied ...

This paper proposes a genealogy of the concept homo œconomicus as it emerged from methodological debate on economic agent political economy. If John Stuart Mill gave birth to man in his 1836 essay “On Definition Political Economy,” he certainly did not baptize him. The expression was introduced by Francis A. Walker after passed away 1870s. Economic acquired its Latin name under pen French Catho...

The Theory of Planned Behaviour (TPB) is recognized as powerful predictive model to explain consumer purchase behaviour. However, there have been relatively few studies that determine the role TPB’s constructs in e-cigarettes decision-making process. Moreover, TPB ignores impulsive motivation (i.e., hedonism) and unconscious habit) perceived knowledge literature. This study adopted a quantitati...

In the post-COVID-19 era, Chinese holiday seekers have shown significant interest in outdoor leisure opportunities or rural tourism, with a notable increase enotourism. Wine tasting and related experiences extended beyond consumption to become more experiential sophisticated. To better capture this deepening yet under-addressed experience, study developed multi-item scale measure wine tourism e...

Purpose Drawing on the stereotype content model (SCM), authors investigate transfer (in terms of warmth and competence) from country to brand simultaneous impact these two stereotypes consumer responses toward brands. Design/methodology/approach The test a structural equation conceptualizing as full mediators between outcomes. In addition, in moderated mediation analysis, role typicality utilit...

Augmented buying power of East Asian consumers has resulted in increased interest in these markets. Wine is a particularly promising sector to target as the number of East Asians choosing to drink wine rises. In order to serve these markets, companies must understand factors influencing consumers’ choices. The objective of this research was to understand how Taiwanese and Malaysian consumers’ p...

In this article, we explore, from a theoretical-reflexive perspective, the notions of “symbol,” “imaginary,” and “social representations.” We will focus our attention on metanarrative technology, understood as one main pillars globalized society preoccupied with consumption, hedonism, success, progress. Our work aims to show how, when it comes there exists symbolic narrative that serves imagina...