This case study examines the opposing forces of innovation and legitimacy that play on new entrants into a market. New entrants in any market aim to provide an innovative product or solution in order to attract buyers. However, there are many situations where innovation may not be as valued as the new entrant expects due to various reasons, including a perceived lack of legitimacy. A case study...

Follow up what we will offer in this article about lab coats in hollywood science scientists and cinema. You know really that this book is coming as the best seller book today. So, when you are really a good reader or you're fans of the author, it does will be funny if you don't have this book. It means that you have to get this book. For you who are starting to learn about something new and fe...

In 1895 when the Lumière brothers unveiled their cinematographic camera, many scientists were elated. Scientists hoped that the machine would fulfill a desire that had driven research for nearly half a century: that of capturing the world in its own image. But their elation was surprisingly short-lived, and many researchers quickly distanced themselves from the new medium. The cinematographic c...