“Behavior-based personalization” has gained popularity in recent years, whereby businesses offer personalized products based on consumers’ purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories reveal consumer preferences, competitive exploitation of such information damages differentiation, similar to th...

Based on the theory of planned behavior, the moderating effects of product knowledge on the relationships between three independent variables and green purchase intentions were explored. Independent variables included green purchase attitudes, subjective norms, and perceived behavior control. After that, the difference of moderating effects of product knowledge between convenience goods and sho...

The consumption capability of people in China has been a big issue to tourism business. Due to the increasing of China tourists, Taiwan’s government rescinded the category of people in China and opened up the non-stopped airline from China to Taiwan. The “one-day traveling style between China and Taiwan” has formed, hoping to bring business to Taiwan. Night market, which shows foreigners the ve...

in this paper, a novel decision based median (dbm) filter for enhancing mr images has been proposed. the method is based on eliminating impulse noise from mr images. a median-based method to remove impulse noise from digital mr images has been developed. each pixel is leveled from black to white like gray-level. the method is adjusted in order to decide whether the median operation can be appli...