the purpose of this research is to evaluate the effective factors on relational marketing in mature relationships between buyer-seller. transaction versus relationship has been considered as a very important topic for research. in this research, marketing strategies are evaluated from two perspectives. the first view is marketing mix management (transactional marketing). transactional marketing...

Although there has been much research into green innovation, limited studies focus on the influence of internal factors innovation. This paper investigates whether and how two factors, such as market orientation absorptive capacity, facilitate By dividing innovation product process we also test differential effects Using a survey 262 manufacturing firms in China, our results show that improves ...

The critical phenomenon that SMEs' innovativeness denotes has growing interest from developing country researchers multiple fields over the last decades. Thus, study's objective is to examine Entrepreneurial Orientations' effect on in Sri Lanka. Risk-taking, proactiveness, autonomy, innovativeness, and Competitiveness have been used operationalize Orientation concept, innovation performance was...

Recent literature suggests that explorative innovation is essential for both the organizational success and survival of firms. Based upon a comprehensive review of the literature, we find limited discussion of market turbulence and the entrepreneurial orientation of the organizational environment. There are both external and internal conditions that constrain how firms facilitate explorative in...