This research aims to study celebrity endorsement in the context of social media when done by sports celebrities and its influence on purchase intention. Four dimensions have been studied: word mouth, brand image, trust, attitude. By relating these variables, we seek answer following questions: Will consumers be influenced a that they admire buy product/service from support? brand’s components ...

Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...

Tüketici bireylerin satın alma niyetleri üzerine yapılan araştırmalar etnosentrizm ile milliyetçilik arasında anlamlı bir ilişkinin olduğunu ifade etmektedir. Bu bağlamda çalışma bağlamında “Malatya Ticaret ve Sanayi odasına kayıtlı aktif üyelerin Türkiye’nin Otomobili Girişim Grubu TOGG projesine yönelik tutum davranışları yerli milli elektrikli otomobil markasını niyeti üzerinde etnosentrizmi...