With the increasing globalization of the business world, international segmentation becomes an ever more important concept in marketing. The globalization forces now at work push many companies to extend or reorganize their marketing strategies across borders and target international segments of consumers. It is the purpose of this paper to review the international market segmentation literatur...

In recent years, there has been a wealth of research examilling the relevance of culture to consumer behavior. This chapter reviews a particular line of work within this larger body of research: work investigating the unique reJevance of language. Our review fillds that both structural features of language (properties of grammar) and lexical-seman tic and phonological f~atures of lailguage (rel...

Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents ...

BACKGROUND In 1981 the World Health Assembly (WHA) adopted the International Code of Marketing of Breastmilk Substitutes out of concern that inappropriate marketing of breastmilk substitutes was contributing to the alarming decline in breastfeeding worldwide and the increase in child malnutrition and mortality, particularly in developing countries. OBJECTIVE To document progress, challenges, ...

BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 lowand middle-income countries. METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423)....

been my teacher, collaborator, and friend. He is an iconoclastic thinker, a passionate and persistent scholar, and a warm human being. He is one of only two members of the International Institute of Forecasters (IIF) who has attended every single International Symposium on Forecasting. His contributions to the Institute, the two journals, several popular websites and the fields of forecasting a...

The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the liter...

The BBC microcomputer was one of several nationally produced which were superseded by the International Business Machines (IBM) Personal Computer (PC). This reflected the results of both an international market competition and rivalry between different US processor manufacturers. Along with the hardware, valuable software and supporting educational ideologies were discarded. As we make choices ...