This paper studies the relationship between cooperation patterns and resources of university in international science and technology cooperation and exchanges based on correspondence analysis method, makes assessment and judgment about pattern selection of international science and technology cooperation between universities in terms of human resources, technology level, financial resources, an...

As business-to-business marketing channels become more international in scope, communication in channels occurs among a more diverse set of channel participants from different national cultures. Do such cultural variations influence channel communications and if so, how? This study examines these questions in international business-to-business marketing channels comprised of channel members rep...

This study examines the moderating effects of involvement with respect to customer relationship management of the airline sector, according to the perceptions of Taiwanese international air passengers. Results indicate that relationship bonding, perceived relationship investment, relationship quality and behavioral loyalty are positively related, with involvement moderately affecting how financ...