The first Workshop on Service-Oriented Business Networks and Ecosystems (SOBNE ’09) is held in conjunction with the 13th IEEE International EDOC Conference on 2 September 2009 in Auckland, New Zealand. The SOBNE ’09 program includes 9 peer-reviewed papers (7 full and 2 short papers) and an open discussion session. This introduction to the Proceedings of SOBNE ’09 starts with a brief background ...

Recently, the use of web 2.0 tools has increased in companies and public administration organisations. This phenomenon, known as "Enterprise 2.0", has, de facto, modified common organisational and operative practices. This has led “knowledge workers” to change their working practices through the use of Web 2.0 communication tools. Unfortunately, these tools have not been integrated with existin...

This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...

Web Services has emerged as a dominant paradigm for constructing and composing distributed business collaborations over the web. Security is one of the major concerns when developing mission critical business applications and this concern motivates Web Services Security specifications. This paper provides the literature review on the construction of solutions to SOA attacks on SOAP based web se...

Current obstacles in the study of social media marketing include dealing with massive data and real-time updates have motivated to contribute solutions that can be adopted for viral marketing. Since information diffusion and social networks are the core of viral marketing, this article aims to investigate the constellation of diffusion methods for viral marketing. Studies on diffusion methods f...

As the number of systems which offer annotations on digital documents increases, robust anchoring of annotations is a key challenge. It is especially important if the annotator lacks write-access to the document being annotated. For example, if someone makes an annotation on a web page today and the web page changes tomorrow, what happens to the annotation? One approach is simply to “orphan” th...

, CBC's Marketplace 1 aired the results of an undercover survey of 50 dental offices. The story revealed a wide disparity in treatment estimates as the reporter received quotes ranging from nothing to $9,000. The implication was that many dentists were in business without an ethical rudder. The Marketplace scenario was predictable. The very proposition that dentists are blatantly in business ma...

With the continuous development of e-business, e-business distribution center operating mode is gradually changing. Small batch and more frequency is the characteristics of the e-business. The new characteristics gives birth to new distribution center picking mode. This paper analyzes disadvantaged of the business mode of the current e-business distribution center, put forward a new type of e-b...

New product development is indeed very important for companies. However, developing new products is a risky and uncertain process. In order to reduce the risks and uncertainties, companies need to evaluate their new product initiatives carefully and make accurate decisions. Although the outcome of a new product evaluation decision can be influenced by the environmental uncertainties that are be...