the promotion of oil and gas industry of a country or region requires foreign and longterm investments. ensuring demand security constitutes one of the major driving forces for promoting investments in oil and gas sectors. our main question is to understand the upcoming energy demand security in the caspian markets. just like supply security, energy demand security cannot be affected mainly by ...

Individual targeting, a marketing strategy that firms target individual consumers with tailored offers, is currently a widespread practice. Customer data intermediaries (CDIs) have emerged recently to help firms learn their prospective customers and launch their target marketing campaigns. This paper uses a common-value auction framework to study how a CDI designs and differentiates its informa...

1 This article demonstrates how Integrated Agricultural Research for Development (IAR4D) impacts on collective marketing among smallholder farmers of southern Africa through increased crop productivity, yields and income. We use a quasi-experimental design to compare outcomes under IAR4D and under two other states namely conventional approach and non-intervention. The study relies on primary da...

agility is the fundamental characteristic of a supply chain needed for survival in turbulent markets, where environmental forces create additional uncertainty resulting in higher risk in the supply chain management. in addition, agility helps providing the right product, at the right time to the consumer. the main goal of this research is therefore to promote supplier selection in pharmaceutica...

Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present problems in the paucity of information available and a desperate shortage of skilled information gatherers. This leaves

Editorial PrEfacE The growing use of new generation, mobile-based, information and communication technologies (ICT) has expanded opportunities for food and agricultural marketing and rural financial service delivery among the smallholder farming community in Sub-Saharan Africa. Smallholder farmers in developing countries have struggled for many years under difficult conditions of poor access to...

a r t i c l e i n f o Intelligent systems have particular potentialities and strengths to support decisional situations faced by companies , especially those of a strategic nature, where good strategic intelligence is necessary. In this paper, we carry out an historical literature review of artificial intelligence-based systems applied to marketing, covering a time period of several decades (fr...