Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation. SUMMARY • The most important driver behind e-commerce in Taiwan appears to be international competitive pressure; this is especially evident in the manufacturing sector. • E-commerce is more widely diffused ...

The monopoly power in the duck egg and meat market structure in Tamil Nadu, the fourth largest duck raising zone of India was analysed by means of Concentration Ratio (CR) and Hirschman-Herfindahl Index (H index) and in the absence of monopoly, Bain’s classification was used to identify the prevailing structure of market. Five channels were identified to market eggs, while three for duck meat. ...

A fundamental distinction between goods and services is that in the retailing of goods and some services the costs of production and distribution are clearly separable in a non-arbitrary fashion, usually identified as costs of goods sold. They have type I separability. Distribution services, which are also known as attributes, marketing mix or output variables, are produced, distributed and con...

As the technologies and better practices become broadly available, companies are moving more quickly from a single-click or search-only model toward greater sophisticated models of informing and influencing the customer online shopping journeys. This study scrutinizes the predictive relationship between three referral channels, search engine, social medial, and third-party advertising, and onli...

In today’s competitive business environment, more and more organizations move or extent their business online. Thus, there is an increasing need for organizations to build concrete online marketing strategies in order to engage with their customers. One basic step towards achieving the objectives related to online marketing is the segmentation of online customers, based on the customer data gat...

This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the online channel, and contrary to most HCI studies on the use of e-services that focus on the use of the online channel in relative isolation, this study examined consumer channel-choice beyond the instances of internet u...

Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...

BACKGROUND In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships. OBJECTIVE To investigate the impact of the UK's comprehensive ban on tobacco promotion on adult smokers' aw...

Recently, more and more German universities have decided to pursue an active marketing strategy for student recruitment. Given the fact that the target group of these marketing efforts, i.e. potential students, belong to the generation of so-called „digital natives‟, it seems indisputable that the integration of social media channels in academic marketing campaigns is indispensable. German inst...