Marketing in the new millennium continues to present challenges and opportunities for organizations. The new consumer who is emerging today is becoming savvier about demanding greater quality in products and services, and placing greater emphasis upon receiving value for his or her money. As customers continue to demonstrate higher levels of price awareness and price sensitivity, and exhibit li...

There are two logics or mindsets from which to consider and motivate a transition from goods to service(s). The first, “goods-dominant (G-D) logic”, views services in terms of a type of (e.g., intangible) good and implies that goods production and distribution practices should be modified to deal with the differences between tangible goods and services. The second logic, “service-dominant (S-D)...

a r t i c l e i n f o Keywords: Sustainability Green marketing Green supply chain Industrial marketing Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply ch...

Background In a January 2005 ANA survey of senior marketers, accountability was listed as their number one issue. Work in this area has been and is a key initiative of the ANA and to respond to the concerns of its members, the ANA convened a marketing accountability task force. The purpose of the task force was twofold: () to review current best practices used by ANA member companies to improve...

Gary W. Brester Associate Professor Dramatic changes in productivity, product developments, and meat product promotion have influenced consumer demand for meat. Although the beef industry has experienced increases in production efficiency, primary competing sectors (i.e., pork and poultry) have experienced even larger productivity gains. In addition, the pork sector appears well positioned for ...

The emerging of social networks opens opportunities for viral marketing. It is a fundamental issue to find a subset of diffusion nodes such that targeting them initially will maximize the range of the information spreading. The problem of finding the most influential spreaders is unfortunately NP-hard. The best known approximation algorithm has been proven to be with an approximation ratio of(1...

Tailoring content to consumers has become a hallmark of marketing and digital media, particularly as it has become easier to identify customers across usage or purchase occasions. However, across a wide variety of contexts, companies find that customers do not consistently identify themselves, leaving a substantial fraction of anonymous visits. We develop a Bayesian hierarchical model that allo...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...