Direct marketing is one of the most significant and effective strategies in terms attracting a target audience interested specific services or products. The essence this type that there no need to involve specialists intermediary services, it aimed only at its group customers. In implementation direct marketing, special attention paid information system research. It appropriate note as an econo...

Small and medium enterprises (SME’s) adopt software in the marketing area like sales, distribution, warehousing, customer relationship, marketing research, customer service, communications, strategic marketing planning and other areas. The implementation process followed is a need based hierarchy system. SME’s fail to foresee the need for an integrated application development which can maximize...

The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term r...

Purpose – The purpose of this paper is to review state-of-art literature on adoption of CRM technology, including the CRM in multichannel environment and provide a comprehensive view of insights gained in this area of research through the bibliography. Design/methodology/approach – All together, nine databases were searched on the basis of four main descriptors which provided identification of ...

OBJECTIVE To evaluate a widely used intervention to reduce college student alcohol use, we studied student drinking patterns at colleges that employed social norms marketing programs and those that did not. METHOD We examined responses of students in the Harvard School of Public Health College Alcohol Study (CAS) 1997, 1999 and 2001 data sets at 37 colleges that employed social norms marketin...

Personalized network marketing refers to the technique that allows network-marketing decisions to be made based on the results of the collection and analysis of user profiles. In this paper, we propose an interactive questionnaire mechanism whose design objective is to produce timely and reliable user profile attributes in an incremental fashion through an intelligent interface accessible from ...

Purpose Home health care services rely on clinical and administrative technologies generally known as ―telemedicine‖. The purpose of this paper is to describe a case in the implementation of home care initiated by a major urban trauma hospital for patients with chronic diseases, thus to make the case for the use of service-dominant logic in the implementation of technologies in the service sect...

This study aimed to describe information and communication (ICT)-based education marketing management in MTs Ma’arif NU 1 Jatilawang Banyumas. employed qualitative approach by using interview, observation, documentation for the data collection. The collected were analyzed Miles Huberman model, consisted of reduction, presentation verification. results shows that Banyumas utilized technology (IC...