The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...

In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students’ interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligations. Growth in Internet Penetration Rates and ...

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Vol. XLIV (November 2007), 529–544 529 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Raghuram Iyengar is Assistant Professor of Marketing, The Wharton School, University of Pennsylvania (e-mail: [email protected]. edu). Asim Ansari is Professor of Marketing, Columbia Business School, Columbia University (e-mail: [email protected]). Sunil Gupta is ...

Given the importance and prevalence of commercialization in intercollegiate sport, outsourcing sport marketing functions has become a popular business decision with the possibility of becoming more popular in the future. Yet, there is a lack of research about outsourcing in sport marketing with respect to decision making factors when determining whether or not to outsource some aspects of an or...

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customerfocused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and...

This study investigates the effect of local government internal control systems on administration performance. We use secondary data from Ministry Internal Affairs, Financial and Development Supervisory Agency, Indonesian Statistics Bureau, respective financial statements websites. generate a set panel 508 governments during 2017-2019 with 1524 observations analysed regression. evidence that se...

BACKGROUND Although 435,000 Americans die each year of tobacco-related illness, only approximately 3% of smokers quit each year. Financial incentives have been shown to be effective in modifying behavior within highly structured settings, such as drug treatment programs, but this has not been shown in treating chronic disease in less structured settings. The objective of this study was to deter...

The first reported incident of ambush marketing happened in the 1984 Los Angeles Olympics when Fuji was the official sponsor for the Games. Kodak, who were not an official sponsor and had not paid any fees to the International Olympic Committee (IOC), still managed to benefit from the worldwide publicity of the event by sponsoring the UK track and field team. Since then, sporting organisations ...

Reducing food marketing to children has been proposed as one means for addressing the global crisis of childhood obesity, but significant social, legal, financial, and public perception barriers stand in the way. The scientific literature documents that food marketing to children is (a) massive; (b) expanding in number of venues (product placements, video games, the Internet, cell phones, etc.)...