Dynamic and turbulent business environment with constant interventions of new technological, social and management innovations force the companies to seek new ways to bind the existing customers more tightly in the innovation process and at the same time, to attract new customers. The fierce competition of customer attention forces companies to create new attractive value creation methods to di...

Following a service orientation paradigm, value is no longer restricted to product functionalities. Value is in particular based on co-creation with customers, making use of their experiences and leading to so-called integrated solutions. The longitudinal view on relationships with customers requires networked collaboration of multiple partners with their mutual customers within the context of ...

Acquiring and retaining the most profitable customers is a big concern of a telecommunication operator to perform more targeted marketing therefore business demand and competition between mobile operators is becoming more based on life cycle of customers in the network. In order to improve customer satisfaction and fulfill requirements, several data mining technologies can be used. Many researc...

In this chapter we discuss the development of solutions from two viewpoints: Commercialization: We explain why firms need to use customer-value research in order to create a deep understanding of customers’ business realities. The key questions here focus on what creates value for the customers and how do customers measure success. Industrialization: We show that the cornerstone of a successful...

Managing customer relationships was easier in earlier times. Merchants knew their customers – the members of their households, what they generally bought, their likely future purchases, and their current and potential value as customers. This knowledge helped merchants create highly effective customer relationships. However, that close understanding of customers eroded as people became more mob...

Purpose: The study aims to examine the mediating role of customer accounting information used in relationship between intensity competition, marketing orientation, accounting, and operational performance case Vietnamese enterprises. Theoretical framework: research model is inherited from Guilding McManus (2002), Gupta Lehmann (2003), Pfeifer et al. (2005) about usefulness business performance. ...

classifying customers using data mining algorithms, enables banks to keep old customers loyality while attracting new ones. using decision tree as a data mining technique, we can optimize customer classification provided that the appropriate decision tree is selected. in this article we have presented an appropriate model to classify customers who use internet banking service. the model is deve...