We provide a descriptive study of the cross-category effects of satisfaction for financial services on retention behavior. Behavioral contrast and learning theories provide the bases for our understanding of these effects. Our main findings are (i) Across banking and investment categories, when customers have different providers, satisfaction with one lowers the retention probability in the oth...

i Based on theory from consumer behavior and cognitive psychology, the purpose of this paper is to discuss and test corporate image and customer satisfaction as two routes to customer loyalty. Based on data from 600 individual customers categorized as having high or low service expertise of three companies within the package tour industry, a conceptual model is proposed and tested empirically u...

Individuals differ in their propensity to adopt new technologies, and thus the paper integrates technology readiness index (TRI) 2.0 with technology acceptance model (TAM) by investigating how B2B decision makers’ technology readiness explains perceived ease of use and perceived usefulness of digital services. The study further investigates how perceived ease of use and perceived usefulness imp...

Internet portals have been using the email service to attract new members and to retain existing customers. This research aims to enhance the understanding of mechanisms associated to users' intention for email switching (IES). We have employed customer's satisfaction on email service, attractive alternatives, and switching cost to explain the dynamics of IES. Customer's satisfaction is measure...

In the current era, such changes have occurred in the service sector which it has never experienced throughout its history. These changes have impact either on industry structure or competition nature. So, this study aims to Study effect of site quality on online repurchase intention through satisfaction, trust and commitment of customer. This research is survey research, in terms of methodolog...

Education has been categorized as an intangible service industry based on the characteristics of its service activities by Christopher [3]. In order to enhance the service quality of education it is critical to attain a high degree of satisfaction of teachers, who are the internal customers, which will help to increase the degree of satisfaction of students, who are the external customers of ed...

The air cargo terminals (ACTs) recently focus on developing relationship with customers to meet their requirements and enhance loyalty in the competitive environments in Taiwan. The purpose of this study is to explore the effects of service quality, innovation capability and corporate image on customer’s satisfaction and loyalty of ACTs. After reviewing the literatures, the structural equation ...

As retail chain store business is gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The present study aims at determining the factors constituting customer satisfaction of retail chain stores in Bangladesh. Customer satisfaction of this sector can be a pivotal indicator of how well the stores are meeting the expectations of...

The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand equity, which include physical quality, staff behavior, ideal selfcongruence, brand identification, life style-congruence, trust and environment. Questionnaire has been used to collect the data from the ...