This study tries to critically unravel the way Islam is represented in western discourse through establishing the relationship between language and ideology, the forms it takes and its potential effect. To that end, headlines from widely circulated print media of the west including the Independent, the New York Times, the Herald Tribune, and The Times from January 1, 2008 to December 30, 2012 w...

The present study sought to investigate the extent to which Persian idiomatic expressions would influence the western translators' strategies in providing the ultimate product in English, and it also attempted to uncover the underlying assumptions in target text, then to suggest some weighty strategies to overcome difficulties with translation. For this purpose, the data was analyzed within the...

This essay explores the media frame-changing process in the news coverage of the 1999 Columbine shootings, clarifying the news discourse focus on Columbine’s national importance. The study applies the van Dijk/Bell scheme of media analysis to 683 news articles from print and broadcast media published within 30 days following the incident. Insight is offered into the thematic content of the Colu...

This paper examines print media coverage of Tharparker Famine 2014 occurred in the Sindh province of Pakistan. The research observes the magnitude and patterns of media coverage in the wake of famine. It explores extensively the discourse of famine in English and Urdu media. Moreover, it entails the issues highlighted or overlooked in this regard. For this purpose, four widely circulated newspa...

This paper reports on a small-scale study that explores the impact of social media adoption and use on corporate communications and brand image. The research is carried out in two phases; analysis of brand communications via social media; and a small-scale survey with social media managers. We draw upon Habermas’ theory of communicative action (the ideal speech situation and discourse ethics) i...

This article explores the theoretical underpinnings of critical media literacy and analyzes four different approaches to teaching it. Combining cultural studies with critical pedagogy, we argue that critical media literacy aims to expand the notion of literacy to include different forms of media culture, information and communication technologies and new media, as well as deepen the potential o...

This study investigates the role of media discourse in the hegemonic process by which the microcomputer became a common and trusted appliance in the US during the early years of the technology’s adoption: the 1980s-90s. Using critical discourse analysis along with framing theory, analysis of four cases from consumer magazines—two advertisements and two editorial feature stories—revealed that a ...