OBJECTIVES To relate Australian National Tobacco Campaign advertising to outcome measures such as smokers' awareness of and reaction to the campaign, and indicators of interest in smoking cessation. DESIGN Continuous tracking was used to survey random cross sectional samples of the target audience via telephone interviews. Baseline measures were collected preceding each advertising phase, whe...

BACKGROUND Pharmaceutical advertisements have been argued to provide revenue that medical journals require but they are intended to alter prescribing behaviour and they are known to include low quality information. We determined whether a difference exists in the current level of pharmaceutical advertising in print general medical journals, and we estimated the revenue generated from print phar...

Increased exposure to cigarette advertisements is associated with increases in adolescent smoking but the reasons for this association are not well established. This study evaluated whether self-concept development (operationalized as level of self-conflict) and identifying with the models used in cigarette print advertising contributed to smoking intentions among adolescents. Ninety-five adole...

Background: The purpose of this study was to describe advertisements of children's entertainment products in a popular magazine, Parents, and to determine if they illustrated behavior that was physically active or sedentary. Methods: The sample was comprised of Parents magazines (January 2010 to December 2015). Coding involved determining if the advertisement was promoting sedentary or active b...

Nowadays Newspapers are very common source of information which is easily available to all. It consists of all sorts of news like social news, political news and lots of advertisements. These advertisements/announcements are concentrated on some specific page. This paper proposes a system that can extract contact information like email address, website address and telephone number from newspape...

Online adspaces require the seller/buyer to select a category to post their advertisements. This practice not only causes hindrance to legitimate users while posting their advertisements, but, also deter the user experience as they will see a lot of non-categorized ads due to human error or spam. Classifying advertisements posted on an online adspace can help in spam detection, better informati...