BACKGROUND Gambling among adolescents is a growing public health concern. To date, social marketing as a strategy to address problem gambling among youth has not been widely used. METHODS A qualitative study through the use of focus groups was conducted to explore adolescents' exposure to existing prevention campaigns and their message content and communication strategy preferences for a yout...

Research has shown an increase in both disclosure of personal data and means to gather this data on social media such as Facebook. Little research has been done to analyze what happens with this data and how it circulates between different actors. The aim of this research is to map a subset of the Belgian social media marketing companies are as a value network and how these actors use social me...

We present an analysis of how the structure of a social network influences the diffusion of information in a viral marketing context. We performed diffusion simulations on a large number of real world and artificially generated network datasets. We analyze how the characteristics of a network and parameter settings like the selection of initial start nodes influences the diffusion. The results ...

This research seeks to temper the enthusiasm surrounding viral marketing by claiming that there is no such thing as a pure viral marketing campaign and that the successes of many campaigns labeled ‘viral’ are due to many factors including traditional mass communication. The article presents a conceptual framework for viral marketing, inspired by epidemic modeling and the theory of branching pro...

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the...

Banks faces the challenges of managing marketing campaign leads in its data warehouse. The management of marketing campaign leads in data warehouse with real time updating and recording is complex especially when multiple campaigns are active simultaneously. To prevent the customers from being contacted too often for salesbased marketing contacts, the concept of Recency Frame is introduced to s...

This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, purchase decisions. The study explores various applications AR marketing, analyzes effectiveness capturing attention, examines outcomes AR-based behavior. Through a comprehensive review relevant literature empirical analysis, t...

In order to protect and inherit Thai national culture help farmers overcome difficulties, the government launched "One Village, One Product" project, aiming at deep processing products of local natural resources used by villages towns make traditional with cultural connotations related ecological industries. Through opening exhibition windows in tourist areas, overseas trade fairs e-commerce we...

In this paper, we use a partial least square (PLS) optimization method as a prediction model to estimate the churn probabilities of customers and as a control model after configuring optimization objective and constraints with relative management costs of controllable variables. In our experiment, we observe that while the training and test data sets are dramatically different in terms of churn...

Abstract In recent years, artificial intelligence has started to play an important role in digital marketing. Companies are increasingly using this technology personalize content, improve the performance of marketing campaigns and user experience. According a Google report published 2021, Romania is one leading countries Central Eastern Europe terms significant growth advertising expenditure. A...