Today's people need a way to shop that is easy and can save time additional costs meet their daily needs. With the support rapid development of world technology 4.0, Alfagift shopping application owned by PT. Sumber Alfaria Trijaya Tbk for Alfamart retail stores one answers this problem utilizing Android or IOS applications. From existence application, it will lead consumptive behavior in its u...

Mobile commerce, under the mature development of mobile devices and mobile technology services, has gradually influenced consumer shopping behavior and e-commerce patterns. The majority of past research of mobile commerce has concentrated on mobile technology and consumer shopping behavior. Fewer works took a mobile media application point of view to discuss the effects of mobile devices, mobil...

This study analyzes the probability of buying products from a particular online store given a set of alternative vendors. We use a multinomial logit choice model to analyze experimental data of consumer choice in two product categories books and computers, each of which represents goods that differ along the risk dimension. Books represent search-quality, cheaper products, while computers repre...

Presence perceptions (i.e., perceptions of nonmediation in technology-mediated environments, Lombard & Ditton, 1997) have been demonstrated to influence consumers’ attitudes and intentions in online shopping situations; the factors leading to presence, however, are not well understood. In business-to-consumer e-commerce environments, factors such as task characteristics (i.e., searching versus ...

Advertising is one of the important marketing strategies and the choice of media is an important aspect of effectiveness of advertising media. The two most popular advertising media, TV and web media are highly effective in creating successful advertisements as they influence the purchase decision of the viewers. Although TV and web are electronic media, they are unique in their features and tr...

In turbulent business environments firms must be able to respond to changes rapidly in order to operate in an economical and efficient manner. To detect such changes, sensing capabilities have to be developed to support decision makers with accurate and timely information. As is known from research in marketing, consumers’ information search behavior is a valuable source to gain insights about ...

Customers often evaluate products at brick-and-mortar stores to identify their “best fit” product, but end up buying this product not at the store but at a competing online retailer to take advantage of lower prices. This free-riding behavior by customers is referred to as “showrooming.” We analyze three strategies to counter the effect of showrooming that may improve profits for the brick-and-...

The increasing product commoditization and price transparency afforded by online retail channels have left many brick and mortar stores bearing the costs associated with being used as a physical showroom without reaping the rewards of the final sale. As customers continue to take advantage of retail stores to gather information and turn to competing channels for purchasing, the role of the reta...

The dual theory of passion indicates harmonious leads to obsessive passion. This study contemplates that brand engagement (harmonious passion) compulsive behavior (obsessive in two ways: social media use and buying. Echoing prior research, we posit three personality traits associated with behaviors—vanity, narcissism, materialism—moderate these relationships, while technostress mediates the eff...