We study the inefficiency of equilibria for several classes of games when players are (partially) altruistic. We model altruistic behavior by assuming that player i’s perceived cost is a convex combination of 1−αi times his direct cost and αi times the social cost. Tuning the parameters αi allows smooth interpolation between purely selfish and purely altruistic behavior. Within this framework, ...

Altruistic behavior improves the welfare of another individual while reducing the altruist's welfare. Humans' tendency to engage in altruistic behaviors is unevenly distributed across the population, and individual variation in altruistic tendencies may be genetically mediated. Although neural endophenotypes of heightened or extreme antisocial behavior tendencies have been identified in, for ex...

Young adolescents are generally considered to be self-absorbed. Studies indicate that they lack relevant general cognitive abilities, such as impulse control, that mature in early adulthood. However, their idealism may cause them to be more intolerant of unfair treatment to others and thus result in their engaging in more altruistic behavior. The present study aimed to clarify whether young ado...

During the past decade, residential consumers’ adoption of energy-efficient lighting has increased slowly in the United States. To identify residential consumers’ attitudes and behaviors toward the adoption of energy-efficient lighting, this study examined gender differences in (1) residential consumers’ environmental behaviors in relation to lighting practice and (2) background variables of en...

Purpose: Consideration of consumer opinion is a key success factor when it comes to developing a new product. However, businesses may lack suitable methods for this, and designers may lack practical training, with both situations meaning that firms are unable to precisely adopt consumer opinions. Moreover, consumer cognitions for a product are widely regarded as changeable and abstract. It is w...