The constructs of appearance motivation and self-monitoring were added to the Theory of Planned Behavior in the prediction of tanning salon use in young people. The variables of the Theory of Planned Behavior proved effective at predicting tanning salon behavioral intentions and tendencies. Intentions and perceived behavioral control predicted tanning salon behavioral tendencies, while attitude...

Abstract To inform interventions against academic cheating among college students, the study tests moderating role of construct perceived behavioral control as originally proposed yet seldom tested in Theory Planned Behavior, and further cultural boundary conditions for this with a focus on four horizontal-vertical individualism-collectivism orientations. Using multicampus survey data collected...

The marine environment has plunged into crisis with the growth of human activities. enhancement responsible environmental behavior (REB) requires policy and education to cultivate social awareness actions sustain resources. Several studies revealed that intention serves as an effective predictor actual behaviors. Furthermore, researchers generally acknowledge attitudes perceived behavioral cont...

Environment has become a major social problem for greater number of people than ever before in recent years. As consequence, in-depth research on green marketing and purchasing increased significantly. Although academic researchers have examined antecedents behavior, there still is room further progress. One such area that needs investigation the role generativity behavior because sustainabilit...