abstract the aim of this study is to investigate effectiveness of interaction between stress inoculation training and identity styles on psychological well-being and perceived stress. participates were selected through the simple random samplings procedure. sixty seven clients were divided by random assignment into two groups on the basis of their identity style (normative, diffuse/avoidant). t...

Merchants urgently need to investigate consumers’ willingness to accept mobile commerce and what factors influence their acceptance since the spring up of mobile commerce. By means of surveying Chinese consumers with questionnaire, this paper take consumer as research object to analyze their attitude toward using and influence factors about mobile commerce based on the user acceptance theory. T...

By using a unique data set that contains detailed information on consumer perceived attributes of payment methods and consumer perceived acceptance of payment methods by merchants, we estimate the direct effects of rewards card programs on consumer payment choice for in-store transactions. Our estimation approach, which follows Harris and Keane [1999], allows us to alleviate the endogeneity pro...

This paper develops a theoretical model of optimal effort in consumer choice. The model extends previous consumer choice models in that the consumer not only chooses a product, but also decides how much effort to apply to a given choice problem. The model yields a unique optimal level of effort, which depends on the consumer’s cost of effort, the expected utility gain of a correct choice, and t...

People are rarely passive, and battered women are no exception. This study investigated the types of coping strategies women of Japanese descent (both Japan-born and U.S.-born) chose and their perceived effectiveness in dealing with their partners' violence. Japan-born respondents were significantly less likely to use "active" strategies and perceived them to be less effective than did U.S.-bor...