Expertise is a prerequisite for communicator credibility, entailing the knowledge and ability to be accurate. Trust also is essential to communicator credibility. Audiences view trustworthiness as the motivation to be truthful. Identifying whom to trust follows systematic principles. People decide quickly another's apparent intent: Who is friend or foe, on their side or not, or a cooperator or ...

BACKGROUND There is some evidence that the perceived credibility of specific forms of psychotherapy, beliefs about helpful and not-so-helpful interventions, and differential treatment preferences may influence both therapeutic alliance and outcome, at least in the short term. The present study explored whether distinct clusters exist, based on credibility ratings, and how these may be related t...

This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model explain dual routes of persuasive communication through various factors affecting individual acceptance and usage mobile shopping apps, identify the antecedents consumers’ in context shopping. Structural equation modeling is adopted test proposed model. Information quality has n...

Persuasive technologies, used within in the domain of interactive technology, are used broadly in social contexts to encourage customers towards positive behavior change. In the context of e-commerce, persuasive technologies have already been extensively applied in the area of marketing to enhancing system credibility, however the issue of ‘persuasiveness’, and its role on positive user accepta...

Research into risk communication has commonly highlighted the disparity between the meaning intended by the communicator and what is understood by the recipient. Such miscommunications will have implications for perceived trust and expertise of the communicator, but it is not known whether this differs according to the communication format. We examined the effect of using verbal, numerical and ...

Most previous recruitment studies have treated potential applicants as individual decisionmakers, neglecting informational social influences on organizational attractiveness. Therefore, the present study investigated if and under which conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word-ofmouth had a strong impact on organizational attra...

We conducted this study to determine the perceived value of certification in perioperative nursing. Following development and pilot-testing, we mailed the 18-item Likert-type instrument, the Perceived Value of Certification Tool (PVCT), to a sample of 2750 perioperative nurses who had earned the CNOR or CRNFA credential or both. A total of 1398 surveys were returned (50.8% response rate). Facto...

Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is seen as credible advice and actually taken into account not only depends on travelers' perceptions of the recommendation but also of the system as the advice giver. A scale to measure recommender system credibility was developed and tested. The results confirm that credibi...

The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks ma...

Online service quality is one of the key determinants of the success of online retailers. This exploratory study revealed some important findings about online service quality. First, the study identified six key online retailing service quality dimensions as perceived by online customers: reliable/prompt responses, access, ease of use, attentiveness, security, and credibility. Second, of the si...