A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

Literature has stressed the importance of customer retention (loyalty) as it is considered to be a vital source in attaining not only competitive advantage but also improved business performance. A number of studies on online shopping behavior have indirectly related customer satisfaction to repurchase intention. But very few studies have explicitly studied the relationship between customer sat...

An important problem facing managers is how to enhance the credibility, or believability, of their earnings forecasts. In this paper, we experimentally test whether a characteristic of a management earnings forecast—namely, whether it is disaggregated—can affect its credibility. We also test whether disaggregation moderates the relation between managerial incentives and forecast credibility. Di...

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well these on their behavior making online purchases. This was conducted through perspective technology acceptance model (TAM), which based value theory. study uses SEM (structural equation modeling) analysis primary data results a questionnaire has been distributed 289 respondents. sh...

Innovation is being view from four areas of innovation, product, service, technology, and marketing. Whereas customer loyalty is composed of customer expectation, perceived quality, perceived value, corporate image, customer satisfaction, customer trust/confidence, customer commitment, customer complaint, and customer loyalty. This study aimed to investigate the influence of innovation factors ...

organic farming as an approach to sustainable agriculture tries to decrease environmental problems and possible health hazards caused by the residues from pesticides. since the agricultural professionals are responsible to inform the farmers and the public by education and extension efforts, it is necessary to understand their attitudes. the main purpose of this research was to investigate fact...

Konaklama işletmelerinde değer oluşmasını sağlayan müşteri katılımı kavramı, müşterilerin hizmet üretim ve sunum süreçlerine dâhil olması olarak ifade edilmektedir (Bendapudi Leone, 2003). Müşteri perspektifinden öznel da değerlendirilebilen bu kavramın algılanan risk, sadakati ile ilişkisi bulunmaktadır. Bu bağlamda çalışmanın amacını, konaklama hizmeti alan satın aldıkları hizmete ilişkin alg...

Background & aim: Premenstrual syndrome (PMS) refers to a set of psychological and physical symptoms, which interfere with one’s daily life. The aim of this study was to determine whether the perceived severity of PMS symptoms is correlated with knowledge, attitude, and severity of this condition according to the daily registration calendar among students of Ferdowsi University of Mashhad, Iran...

While the importance of customer loyalty has been recognized in the marketing literature for at least three decades, the conceptualization and empirical validation of a customer loyalty model for e-service context has not been addressed. This paper describes a theoretical model for investigating the three main antecedent influences on loyalty (attitudinal commitment and behavioral loyalty) for ...