This study develops and empirically tests a conceptual model of customer perceived value and its antecedents and consequences on the social commerce context. The study identifies online service quality and online trust as factors influencing customer perceived value and customer satisfaction as a consequence of customer perceived value in social commerce. A detailed questionnaire was developed ...

The purpose of this study was to determine the effect perceived value, brand awareness, quality on purchasing decisions for Xiaomi smartphones students at Muhammadiyah University Jember. source data used in distribution questionnaires Jember who as many 120 respondents. sampling technique is based a proportional random where samples are taken from members population using method without regard ...