a r t i c l e i n f o The globalization of economic activity and the emergence of the Internet have led to the appearance of a new model of business-to-business (B2B) known as the electronic B2B market or e-marketplace which facilitates the establishment of marketing relationships between buyers and sellers. In view of the limited research in this area, the present study examines the elements t...

price fairness and price satisfaction is one the most important fields in pricing and also in customer satisfaction. in this research, first the dimensions of price fairness, price satisfaction, customer satisfaction, and customer loyalty are extracted from marketing literature, then five hypotheses are developed. in proposed model, price fairness has direct impact on price satisfaction, custom...

today, using counterfeits is remarkably common in clothing industry. on this basis, present paper is conducted in clothing industry at tehran due to the impact of counterfeit on brand equity of original products’. it is a descriptive research. to achieve research aims, a sample consisting of 384 consumers in tehran who bought counterfeits deliberately were selected. to analyze data and to test ...

singapore is depicted to be the fastest growing telecommunications nation in asia. presently, all the members of the singapore banking industry have engaged in the use of information and communication technology as a platform for effective and efficient means of conducting financial transactions. this paper focuses on determining the level of users’ acceptance of the electronic banking services...

Purpose: The purpose of this research is to examine the relationship between risk perceptions (financial, performance, social, time and privacy risks) and risk reduction strategies (brand loyalty, word of mouth, past experience, money back guarantee, store image, shopping, major brand image, free sample, website reputation, and payment security) in online group buying context. Design/methodolog...

The study integrates web quality (system quality, information quality, and service quality), perceived interactivity (human-message, humanhuman), and web outcomes (web usage, web satisfaction, and web loyalty) to explore the ecommerce model of health websites. A survey of 1076 users of health websites was conducted to validate the proposed model. The findings show that web quality has significa...

A study conducted in a Taiwanese financial services company revealed that affectand role-based loyalty are two distinct types of loyalty to supervisors. The ethical behaviour of supervisors, perceived supervisor support, interpersonal justice, and respect for hierarchy predicted affect-based loyalty, whereas only interpersonal justice and respect for hierarchy predicted role-based loyalty to th...