Making people change is difficult; making them for ever all the more challenging. We explore adaptation as a means bringing diversity and thereby killing annoying effect of persuasive messages. The case study TILT, application dedicated to smartphone usage regulation. show that adapting persuasion increases efficiency. Persuader est difficile ; persuader sur la durée l’est encore plus. Nous exp...

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to study of propaganda, social psychology, and marketing. Despite its importance, computational modeling persuasion in computer vision still infancy, primarily due lack benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by literature psychol...

With the social trend of e-commerce, as an important source of word-of-mouth, online opinion leader is become more and more popular in industry and academics. Its impact on consumer purchase intention is emphasized as well. Based on communication and persuasion theory, communicator character, information feature and individual perceived value are taken as three basic constructs for influence mo...

Persuasive technologies are growing in popularity and many designers create systems which intentionally change users attitudes or behaviors. This study shows that peoples individual differences in susceptibility to persuasion, as implemented using the six persuasion principles proposed by Cialdini [2], relates to their compliance to a persuasive request which is accompanied by a persuasive cue....

The persuasive effect of the rhetorical elicitation of agreement responses was assessed under various conditions of initial attitude relative to the attitudinal position advocated Additionally, the resulting resistance to counterpersuasion was measured. A significant increase in the effectiveness of persuasion was obtained, especially under conditions of initially opposed attitude. No facilitat...

The effects of physiological arousal on persuasion are investigated. An exercise task was used to manipulate physiological arousal, and systolic biood pressure readings were taken to assess the effectiveness of this manipulation. The resuits indicate that endorser status (celebrity or noncelebrity) has a stronger influence on brand attitudes under high than under moderate levels of physiologica...

Social software (SSW), nowadays increasingly widespread, has excellent potential for use as persuasive technology. What differentiates it from many other persuasive technology platforms is that it is inherently collective, making group dynamics a powerful factor in any SSW context of persuasion. Based on the psychology of groups, persuasion, and cross-cultural theory, we discuss affiliation, ac...

This position paper brings forth the hypothesis that it is possible to use results from the social psychology’s area of persuasion in order to influence the player of an interactive story in predictable ways. Several important concepts of persuasion such as how people make decisions, and how can we influence the process of decision are discussed. We end with a proposal on how to apply these res...

FREEDOM of speech and its democratic corollary, a free press, have tacitly expanded our Bill of Rights to include the right of persuasion. This development was an inevitable result of the expansion of the media of free speech and persuasion, denned in other articles in this volume. All these media provide open doors to the public mind. Any one of us through these media may influence the attitud...