The Persuasive Systems Design (PSD) is a framework for developing and evaluating persuasive systems. Despite its extensive use as a guide for developing persuasive systems, its use as an evaluation tool for persuasive systems is yet to be exploited. In this paper, we review the PSD framework and use it to evaluate the persuasiveness of Netflix. We were able to identify at least one implementati...

This paper reviews the current body of empirical research on persuasive technologies (95 studies). In recent years, technology has been increasingly harnessed to persuade and motivate people to engage in various behaviors. This phenomenon has also attracted substantial scholarly interest over the last decade. This review examines the results, methods, measured behavioral and psychological outco...

In this paper, we investigate the effects and implications of utilising multiple social influence strategies simultaneously to endorse a single product or call to action. In three, studies we show that combinations of social influence strategies do not increase compliance – this is contrary to commonly held beliefs and practice. Studies 1 and 2 show that combining implementations of both the co...

In this paper, we investigate the effects and implications of utilising multiple social influence strategies simultaneously to endorse a single product or call to action. In three, studies we show that combinations of social influence strategies do not increase compliance – this is contrary to commonly held beliefs and practice. Studies 1 and 2 show that combining implementations of both the co...

The objective of persuasive technology researches is to develop persuasive systems that are able to change or reshape human behavior. Persuasive technology has quickly found a wide range of applications in many fields of research and development like marketing, health, safety and environment. The key element in designing successful persuasive systems is the improvement of the persuasion process...

Given the fast rise of increasingly autonomous artificial agents and robots, a key acceptability criterion will be the possible moral implications of their actions. In particular, intelligent persuasive systems (systems designed to influence humans via communication) constitute a highly sensitive topic because of their intrinsically social nature. Still, ethical studies in this area are rare an...

This paper discusses early digital interventions and evolvement of persuasive technologies sometimes termed as behavior change technologies. In addition, it builds upon the conceptual behavior change support system (BCSSs) as an idyllic platform for developing effective persuasive technologies aimed to promote behavior change in a wide array of issues from everyday life. Background. The researc...