The idea of ‘developing’ Sind has been a lynchpin of government action and rhetoric in the province during the twentieth century. The central symbols of this ‘development’ were three barrage dams, completed between 1932 and 1962. Because of the barrages’ huge economic and ideological significance, the ceremonies connected with the construction and opening of these barrages provide a unique oppo...

As online consumer reviews have tremendously gained in importance for consumer decision-making and firm strategies, scholars have greatly advanced our understanding of the effect of various review characteristics on review helpfulness and product sales. However, the question of what actually causes variations in these review characteristics remains largely unexplored. This study addresses this ...

imported instructional english textbooks in iran and the learners’ attitudes towards english. further, the instructors’ awareness of these ideologies was examined through a questionnaire. to find the ideological values, a content analysis of conversations, texts, and  pictorial prompts in spectrum and true to life english textbook series was conducted and the extant ideologies were categorized ...

as a culture-based phenomenon which involves both linguistic and social aspects, translation has beeninvestigated from various perspectives. the present critical discourse analysis (cda)-based study isan attempt to probe into the manipulation of ideologies in translations of political texts. a cda approach,based on fairclough (1989), van dijk (2004) and farahzad (2007), was adopted to conductth...

as a culture-based phenomenon which involves both linguistic and social aspects, translation has beeninvestigated from various perspectives. the present critical discourse analysis (cda)-based study isan attempt to probe into the manipulation of ideologies in translations of political texts. a cda approach,based on fairclough (1989), van dijk (2004) and farahzad (2007), was adopted to conductth...