نتایج جستجو برای: price sales effort dependent demand

تعداد نتایج: 1023041  

2007
JiYoung Park Peter Gordon Harry W. Richardson

Most previous efforts have focused on constructing various demand-driven IO models because of their widely accepted usefulness in regional science. After Ghosh’s suggestion of the supply-driven IO model, a debate over its plausibility ensued. Much of this was resolved with Dietzenbacher’s (1997) suggestion of the interpretation of a price model, equivalent to Leontief’s price model. However, in...

1999
Gérard P. Cachon Martin A. Lariviere

Consider a supplier selling to multiple retailers. Demand varies across periods, but the supplier’s capacity and wholesale price are fixed. If demand is high, the retailers’ needs exceed capacity, and the supplier must implement an allocation mechanism to dole out production. We examine how the choice of mechanism impacts retailer actions and supply chain performance. In particular, we analyze ...

2012
Tongil “TI” Kim

Consumers respond not only to the price and the product attributes, but also to the service effort provided by the seller. Empirically quantifying or measuring the service effort is difficult because it is often unobservable. This paper proposes an empirical framework of the role of service effort in demand, along with other traditional marketing mix instruments. The model allows us to measure ...

2004
Harald J. van Heerde

Sales promotions such as temporary price reductions are frequently used by managers to stimulate sales in the short run. Marketing academics and practitioners tend to rely on price elasticities to summarize sales promotion effects. Although elasticities have some attractive benefits such as the invariance to measurement units, they have led to three misinterpretations in the marketing literatur...

2015
Boxiao Chen Xiuli Chao Cong Shi

We consider the classical joint pricing and inventory control problem with lost-sales and censored demand in which the customer’s response to selling price and the demand distribution are not known a priori, and the only available information for decision-making is the past sales data. Conventional approaches, such as stochastic approximation, online convex optimization, and continuum-armed ban...

2005
Adam Copeland George Hall

We determine empirically how the Big Three automakers accommodate shocks to demand. They have the capability to change prices, alter labor inputs through temporary layoffs and overtime, or adjust inventories. These adjustments are interrelated, non-convex, and dynamic in nature. Combining weekly plant-level data on production schedules and output with monthly data on sales and transaction price...

2005
Adam Copeland George Hall

We determine empirically how the Big Three automakers accommodate shocks to demand. They have the capability to change prices, alter labor inputs through temporary layoffs and overtime, or adjust inventories. These adjustments are interrelated, non-convex, and dynamic in nature. Combining weekly plant-level data on production schedules and output with monthly data on sales and transaction price...

Journal: :European Journal of Operational Research 2009
Yong Liu Michael J. Fry Amitabh S. Raturi

We investigate the operational decisions and resulting profits for a supply chain facing price-dependent demand under a policy where there is an ex-ante commitment made on the retail price markup. We obtain closed-form solutions for this policy under the assumption of a multiplicative demand function and we analytically compare its performance with that of a traditional price-only policy. We co...

2015
Inthira Yamabhai Richard D Smith

This study seeks to assess the relative impact of patent status as a component of pharmaceutical prices while controlling other market and medicine characteristics on the retail prices of oncology medicines in Thailand. Ordinary Least-Squares (OLS) regression model of log prices as a function of supply and demand factors was developed and data fitted to establish the relationship and the effect...

2017
Adrian Masters

This paper explores a reason why retailers pay such large merchant fees to credit card issuers. Credit cards as media of exchange are introduced to a New Monetarist model in which exchange occurs in alternating centralized and decentralized markets. Sellers who exert high (low) effort produce a good with a high (low) probability of being high quality. The quality of the good is revealed only af...

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